Indulgent Dum Dum Doughnuts

Indulgent Dum Dum Doughnuts

It’s fair to say that we live in the age of the rebirth of the doughnut. In the UK it started with Krispy Kreme’s arrival and then the influx of Instagram pictures of the work that American artisan bakers undertook. Inspired, our bakers and street food stalls in markets across London took up the challenge, creating some truly stunning offerings. Such is the market now that companies like Crosstown Doughnuts have sprung up and are rapidly expanding.

One such notable doughnut producer is Dum Dum Doughnuts. With outlets in the Box Park Shoreditch and the Box Park Croydon, they are also the only doughnut brand in Harrods. They claim to be the world’s first artisan baked doughnut and croissant donut brand, a surprising claim when the latter sounds like a cronut, a doughnut croissant hybrid the invention of which has long been attributed to Dominique Ansel in New York in 2011 (Ansel now has a place in London selling his cronuts and other baked goods). Why they can make the claim is that they bake their doughnuts rather than fry them as is traditional, as you’d also expect from an artisan company they only use fresh ingredients. They say the traditional patisserie-based baking process they use is so unique that it is patented in Europe and the US.

Flavours include Crême Brûlée, Boston Creme, The Dum Dum Dubai and the ‘Zebra’. The latter contains layers of croissant dough and chocolate croissant dough, to give it the stripes of its namesake, and is filled with chocolate buttercream and topped with chocolate ganache. Unsurprisingly they say it’s the daily top-seller in all their stores.

When I went with a group of friends to try their doughnuts, one of my friends ordered a box of 6 doughnuts for £15 to share with friends and family back at home while the rest of us managed self control and bought just one each. Among those bought were the famous chocolate buttercream doughnut (The Zebra), the Eat and Mess, and the Salted Caramel and Lotus. The individual doughnuts were £3.50 each. I would say that £3.50 is a lot for just one doughnut but it seems to be the going rate for artisan doughnuts given the size and quality of them. Though they so have to be good to justify the price!

Unsurprisingly we all tired each others doughnuts. My favourite would have to have been the Eat and Mess. A take on the Eton Mess desser, it was a dense and fluffy “cronut” dough filled with the lightest, creamiest strawberries and cream mousse. It was “sheer heaven” as Mary Berry would say!

If you have a sweet tooth, Dum Dum is definitely one to try!

Dum Dum Doughnuts

Various locations


This article is a reworked version of one originally written by the Author on her blog Jemima’s Life